Client :


Project :

Logo System

Date :

March 2016

We re-branded in 2014 with a mascot named “KB” in the shape of a map pin, and since then, the logo has taken on a life of its own! The possibilities for this playful icon are endless!

The map pin icon has since become a trendy symbol and used often. But, for Kidsburgh, it means that “You are here.”

Since its initial launch, we’ve evolved him into a runner, an explorer, a chef, a sports fan, a toddler… We’ve used him for special occasions, and maybe someday, he’ll be a lifesize character.  #maybenot #topheavy