PostClassical Ensemble is an experimental music laboratory in the Washington D.C. area. Their leadership team is comprised of classical genius’. It was essential to the organization to present music samples on the site to draw you into the innovative experiences they provide.
First steps: Give them a big brand presentation. Add a music player.
Your first experience on the site is an unveiling pre-loader screen and an introduction to a sample of their brand of music. And, boy, does it add dramatic effect! That, plus the animated reviews and interactive sliders, add to that “wow factor.”